# Jason Macht > Growth systems engineer. Builds the operational and AI systems businesses run > on, and the AI systems that run them better. Founder of White Space Solutions > and REmail Direct. Based in the United States, working with clients across > the US. ## Pages - [Home](https://www.jasonmacht.com/): Positioning, services, selected work, and background. - [Work](https://www.jasonmacht.com/work): Case studies across AI and automation, systems integration, direct mail, attribution, and analytics. - [Media](https://www.jasonmacht.com/media): 12 podcast appearances and videos, 10 carrying the full transcript as text on the page. - [Contact](https://www.jasonmacht.com/contact): jason@jasonmacht.com. ## Facts - Name: Jason Macht - Role: Growth Systems Engineer - Education: University of Michigan, industrial and operations engineering - Years building products and systems: 15 - Real estate portfolio built and operated: $5MM+ - Rental units managed: 21 - Year-over-year lead growth delivered for clients: 90%+ - Companies founded: 2 - Company 1: White Space Solutions (https://www.whitespacesolutions.ai), AI and automation systems, systems integration - Company 2: REmail Direct (https://www.remaildirect.com), done-with-you direct mail for real estate investors - Service area: United States - Contact: jason@jasonmacht.com - Canonical site: https://www.jasonmacht.com/ ## Services - AI and automation systems. Lead scoring, voice agents, call coaching, and workflows that run without a person driving them. Delivered through White Space Solutions. - Systems integration. Connecting tools a business already runs so work stops falling between them. Frequently the fix involves no AI at all. - Direct mail that runs itself. Done-with-you direct mail for real estate investors, data through delivery. The client keeps everything built. Delivered through REmail Direct. ## Media library - Total published items: 12 - Podcast appearances: 4 - Original videos: 8 - Items carrying a full transcript on the page: 10 - Total transcript words published: 33,457 - Earliest publication date: 2024-10-21 - Most recent publication date: 2026-04-06 - Topics covered: AI, Analysis, Automation, Business Results, CRM, Call Monitoring, ChatGPT, Content Creation, Development, Direct Mail, GPT-4o, Gemini, Google, Growth Systems, Lead Scoring, Marketing, Operations, Phone Agent, Productivity, Property Scouting, Real Estate, Research, Sales, Technology, Voice Cloning Every item below is a page on this domain carrying the spoken content as text, except where the line says the transcript is not yet published. - [Why AI Won't Fix a Broken Real Estate Business](https://www.jasonmacht.com/media/ai-wont-fix-a-broken-business): Real Estate Pros Show (Investor Fuel), 2026-04-06, 22:31, full transcript on the page. - [No One Cares About AI. They Care About Results](https://www.jasonmacht.com/media/no-one-cares-about-ai): Shipping Excellence, 2026-03-19, 49:47, transcript not yet published. - [Using Direct Mail to Scale Your Business](https://www.jasonmacht.com/media/direct-mail-scale-business): Local Leverage (PropertyRadar), 2025-06-27, 59:00, full transcript on the page. - [Use AI to Talk to Your Research](https://www.jasonmacht.com/media/ai-talk-to-research): Jason Macht, 2025-03-02, 9:35, full transcript on the page. - [My AI Research Analyst: Gemini Deep Research](https://www.jasonmacht.com/media/gemini-deep-research): Jason Macht, 2025-02-28, 11:31, full transcript on the page. - [Could Google Win AI?](https://www.jasonmacht.com/media/could-google-win-ai): Jason Macht, 2025-02-14, 12:49, full transcript on the page. - [Boost Sales with AI Lead Scoring](https://www.jasonmacht.com/media/boost-sales-ai-lead-scoring): Jason Macht, 2025-02-05, 0:46, transcript not yet published. - [ChatGPT o1 for Real Estate Development](https://www.jasonmacht.com/media/chatgpt-o1-real-estate): Jason Macht, 2025-02-04, 12:28, full transcript on the page. - [I Built an AI Phone Agent, Here's How It Went](https://www.jasonmacht.com/media/ai-phone-agent): Jason Macht, 2024-12-26, 7:50, full transcript on the page. - [Transforming Real Estate Sales w/ Jason Macht](https://www.jasonmacht.com/media/transforming-real-estate-sales): Shipping Excellence, 2024-12-20, 37:01, full transcript on the page. - [I Cloned Myself Using AI: Here's What Happened](https://www.jasonmacht.com/media/cloned-myself-with-ai): Jason Macht, 2024-12-02, 3:14, full transcript on the page. - [AI-Powered Property Scouting with GPT-4o](https://www.jasonmacht.com/media/ai-property-scouting): Jason Macht, 2024-10-21, 5:20, full transcript on the page. ## Selected work - [Direct Mail Automation Platform](https://www.jasonmacht.com/work#direct-mail-automation): A mail engine that turns raw property data into sent campaigns, then tracks every response back to a dollar. - [Business Automation and CRM](https://www.jasonmacht.com/work#business-automation-crm): Leads stopped leaking. Speed-to-lead dropped under 5 minutes and the follow-up runs whether anyone remembers or not. - [Lead Attribution System](https://www.jasonmacht.com/work#lead-attribution): Full-funnel attribution across mail, paid, and inbound, so cost-per-lead is a number you can trust instead of a guess. - [Portfolio Analytics](https://www.jasonmacht.com/work#portfolio-analytics): Unified performance reporting across a 21-unit portfolio, short-term and long-term, in one place instead of a pile of spreadsheets. ## Questions and answers Q: What does Jason Macht do? A: He builds operational and AI systems for businesses. In practice that means lead scoring models, voice agents, call coaching, integrations between tools that do not talk to each other, direct mail pipelines, and the attribution and analytics that show whether any of it worked. Q: Who does he work with? A: Operators and teams running businesses complex enough that spreadsheets have stopped holding them together. A large share of the work is with real estate investors, because that is the industry where he built and operated his own $5MM+ portfolio and proved the approach first. The methods are not specific to real estate. Q: Does every problem he takes on need AI? A: No, and he says so on the record. A meaningful share of engagements are resolved by connecting two systems that were never wired together. Recommending AI where integration would do is the mistake he argues against most often. Q: What are the two companies and how do they differ? A: White Space Solutions handles AI, automation and systems integration. REmail Direct handles direct mail for real estate investors, from data through delivery. They are separate businesses on separate domains. Q: What is his background? A: Industrial and operations engineering at the University of Michigan, then 15 years building products for complex businesses, including a stretch as a director of product in fintech where he was piloting AI in 2022. He built a real estate portfolio in parallel. Q: Where can the actual work be seen? A: https://www.jasonmacht.com/work carries the case studies. https://www.jasonmacht.com/media carries 12 podcast appearances and videos, 10 of them with the complete transcript rendered on the page rather than only in audio. Q: How do you reach him? A: jason@jasonmacht.com, or the form at https://www.jasonmacht.com/contact.