Projects
Systems I've built that drive real results. Each project focuses on creating leverage through automation, integration, and data-driven optimization.
Built a comprehensive direct mail automation system that integrates with CRM workflows, enabling triggered sends based on pipeline events with measurable attribution and ROI tracking.
- 90%+ YoY lead volume growth
- Automated fulfillment through print APIs
- Real-time attribution tracking
Real Estate Acquisition CRM
Designed and implemented a custom CRM system for real estate acquisitions, featuring lead scoring, automated follow-up sequences, and pipeline management that teams actually use.
- Eliminated lead leakage
- Speed-to-lead under 5 minutes
- Consistent follow-up automation
Real Estate Portfolio Analytics
Created a comprehensive analytics dashboard for tracking real estate portfolio performance across 21 units in 2 states, including short-term and long-term rental metrics.
- $5MM portfolio managed
- Unified performance reporting
- Data-driven decision making
Lead Attribution System
Engineered a multi-touch attribution system that tracks lead sources across direct mail, paid media, and inbound channels, providing clear ROI visibility.
- Full-funnel attribution
- Marketing spend optimization
- Clear cost-per-lead tracking
AI-Powered Follow-Up System
Developed an intelligent follow-up system using AI to optimize timing, personalize messaging, and predict lead conversion probability.
- 40% improvement in response rates
- Personalized messaging at scale
- Predictive lead scoring
My Approach
Systems Over Tactics
I focus on building infrastructure that compounds over time, not one-off campaigns. Every project is designed to create sustainable competitive advantage through better data, automation, and integration.
Measurable Outcomes
Every system I build has clear attribution and measurable results. If you can't measure it, you can't optimize it. I bring engineering rigor to performance marketing.