Jason Macht
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Boost Sales with AI Lead Scoring

A quick overview of how AI-powered lead scoring can prioritize your sales pipeline, focusing on the signals that matter most for conversion.

ChannelJason Macht
Duration0:45
PublishedFebruary 5, 2025
AILead ScoringSales

Transcript

What if I told you you could leverage AI to score the leads in your database to identify the leads with the most motivation and the highest probability of converting? Well we had the same question as we ran into a problem with our team's ability to prioritize leads and figure out where they should be spending their time, which leads to follow up with first.

And instead what they were doing was essentially treating all leads the same and just focused on getting through the tasks on a day-to-day basis. And so I wanted to figure out how could we solve this problem and actually leverage AI models to help solve this and provide some direction to the team on where to focus their energy.

So I wanted to share quickly how you could think about solving this problem for your business and actually walk through the workflow that I built out to actually address this issue.

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